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Reflect Us

Contributed by Chantra Malee on Mar 25th, 2018. Artwork published in
circa February 2018
.
    Reflect Us 1
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.

    ReflectUS

    is a nonpartisan coalition of eight leading women’s political organizations working together to increase the number of women in office and achieve equal representation across the ideological, racial, ethnic and geographic spectrum. Joining forces as a record number of women are poised to run for office in the 2018 elections and beyond, our organizations – Empowered Women, Higher Heights, IGNITE, LatinasRepresent, RepresentWomen, She Should Run, VoteRunLead and Women Influencers Network – are taking action because we refuse to wait any longer for representation in the 520,000 elected offices across the United States.

    The visual identity was designed by Paula Scher and her team at Pentagram, using Josh Finklea’s Centra No.2 (Sharp Type) as primary branding typeface.

    Reflect Us 2
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    Reflect Us 3
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    Reflect Us 4
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    Reflect Us 5
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.
    Reflect Us 6
    Source: https://www.pentagram.com Pentagram. License: All Rights Reserved.

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    • Centra No.2

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    2 Comments on “Reflect Us”

    1. Mar 29th, 2018  1:52 am

      Pentagram obviously owes a huge debt to the American conceptual artist Barbara Krueger for this. She often used uppercase bold italic type, white on red, placed on black and white photographs, and with politically minded messages. I hope Pentagram ran it by her. I suspect she would be supportive of the organizations involved.

      www.moma.org/collection/wor…

      www.moma.org/collection/wor…

    2. Apr 2nd, 2018  7:02 am

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