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Linotype Library ad in U&lc, 1992

Contributed by Stephen Coles on Sep 7th, 2012. Artwork published in .
    Linotype Library ad in U&lc, 1992 1
    U&lc, Vol. 19, No. 1, Spring 1992. License: All Rights Reserved.

    Over the last 100 years type has been forged from molten lead, exposed on film, drawn by laser beams. Through it all there’s been a way to recognize an honest face.

    Fact: When Adobe needed a large collection of prestigious typefaces, they chose the Linotype Library.

    Suggestion: Why don’t you do what Adobe did?

    Linotype Library ad in U&lc, 1992 2
    U&lc, Vol. 19, No. 1, Spring 1992. License: All Rights Reserved.
    Linotype Library ad in U&lc, 1992 3
    U&lc, Vol. 19, No. 1, Spring 1992. License: All Rights Reserved.

    Typefaces

    • Centennial
    • Stop
    • Neue Helvetica
    • Fairfield

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    Designers/Agencies

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    4 Comments on “Linotype Library ad in U&lc, 1992”

    1. Sep 7th, 2012  8:22 am

      It’s not clear what the photograph on the second page represents. Is it a young Adobe hitching a ride on the classic, authentic Linotype Library?

    2. Sep 7th, 2012  5:47 pm

      Ha! I think you may be right.

    3. Thiago says:
      Jul 23rd, 2019  8:34 pm

      “Linotype-Hell” is quite the unflattering name in English, but I’m sure it was worth it for Hell GmbH’s library.

      I imagine they chose Stop to evoke the old Adobe logo.

      Also: the “honest faces” tagline below the logo is actually in Fairfield.

    4. Jul 24th, 2019  6:10 am

      Thanks, added. The Linotype logo was introduced shortly before. I vaguely remember hearing something about Alessio Leonardi being involved in its design (or was it the subsequent version?). There’s a related ad about “how Fairfield became the latest addition to the Linotype Library” in U&lc Vol. 18 No. 4 from winter 1991. It already featured the logo in Stop.

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