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Hershey’s Chocolate

Contributed by Chris Purcell on Apr 6th, 2018. Artwork published in .
    Hershey’s Chocolate 1
    License: All Rights Reserved.

    The foundation of a brand makeover for Hershey’s Chocolate is not Helvetica Extra Compressed, but Milton, a custom font named after the company’s founder, Milton Hershey.

    The redesigned logo and supporting identity was launched in 2014 and designed by Hershey Global Design — led by Ron Burrage, Sr. Director Global Head of Design — and Cincinnati, OH-based goDutch. The custom font was provided by New York, NY-based Alexander Design Associates. Brandon Grotesque is used as supporting typeface. See also the review on Brand New.

    The current website combines Milton (for call-to-action buttons) and Brandon Grotesque (menus) with Brandon Text (smaller copy). Europa is yet another sans serif that appears in headlines.

    Hershey’s Chocolate 2
    Source: https://www.underconsideration.com License: All Rights Reserved.
    Hershey’s Chocolate 3
    Source: https://www.underconsideration.com License: All Rights Reserved.
    Hershey’s Chocolate 4
    Source: https://www.underconsideration.com License: All Rights Reserved.
    Hershey’s Chocolate 5
    Source: https://www.underconsideration.com License: All Rights Reserved.
    Hershey’s Chocolate 6
    Source: https://www.hersheys.com License: All Rights Reserved.

    Typefaces

    • Milton (Hershey)
    • Brandon Grotesque
    • Brandon Text
    • Europa

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    1 Comment on “Hershey’s Chocolate”

    1. Apr 6th, 2018  12:23 pm

      Thanks for the extra research!

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