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Mitsulift Elevators

Contributed by Richard Baird on Apr 14th, 2018. Artwork published in .
    5-Mitsulift-Elevators-Branding-Logotype-Print-Base-Design-BPO-1024x683.jpg
    License: All Rights Reserved.

    As the built environment expands, as it seeks new places to fill and accommodate a growing populace, time spent in and our reliance on modern conveyance systems develop in tandem. Reliability is central to this experience. Mitsulift, with offices in 8 countries including Greece, Syria, Lebanon and Nigeria, is an elevator specialist tackling this need, balancing what is described as a Japanese technical expertise with exceptional Middle-Eastern service.

    Its graphic identity, however, failed to communicate this. The Brussels-based Base Design office worked with Mitsulift to bring this up to date, to better reflect the ambitions of the company, its insight and support, to move it from a product-vendor to a service-driven company. Using Or Type's L10, Base built an identity that maintains something of a utility yet manages to establish a distinct visual and verbal expression of connections.

    Read more about this project on BP&O.

    Mitsulift-Logotype-Design-Branding-Base-BPO-1024x683.jpg
    License: All Rights Reserved.
    1-Mitsulift-Elevators-Branding-Logotype-Base-Design-BPO-1024x732.jpg
    License: All Rights Reserved.
    2-Mitsulift-Elevators-Branding-Logotype-Print-Base-Design-BPO-1024x767.jpg
    License: All Rights Reserved.
    3-Mitsulift-Elevators-Branding-Logotype-Print-Base-Design-BPO-1024x666.jpg
    License: All Rights Reserved.
    8-Mitsulift-Elevators-Branding-Print-Base-Design-BPO-1024x687.jpg
    License: All Rights Reserved.
    9-Mitsulift-Elevators-Branding-Print-Base-Design-BPO-1024x670.jpg
    License: All Rights Reserved.
    11-Mitsulift-Elevators-Branding-Logotype-Livery-Base-Design-BPO-1024x666.jpg
    License: All Rights Reserved.
    6-Mitsulift-Elevators-Branding-Logotype-Supergraphics-Base-Design-BPO-1024x717.jpg
    License: All Rights Reserved.
    7-Mitsulift-Elevators-Branding-Logotype-Supergraphics-Base-Design-BPO.jpg
    License: All Rights Reserved.

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