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Mitsulift Elevators

Contributed by Richard Baird on Apr 14th, 2018. Artwork published in .
    Mitsulift Elevators 1
    License: All Rights Reserved.

    As the built environment expands, as it seeks new places to fill and accommodate a growing populace, time spent in and our reliance on modern conveyance systems develop in tandem. Reliability is central to this experience. Mitsulift, with offices in 8 countries including Greece, Syria, Lebanon and Nigeria, is an elevator specialist tackling this need, balancing what is described as a Japanese technical expertise with exceptional Middle-Eastern service.

    Its graphic identity, however, failed to communicate this. The Brussels-based Base Design office worked with Mitsulift to bring this up to date, to better reflect the ambitions of the company, its insight and support, to move it from a product-vendor to a service-driven company. Using Or Type's L10, Base built an identity that maintains something of a utility yet manages to establish a distinct visual and verbal expression of connections.

    Read more about this project on BP&O.

    Mitsulift Elevators 2
    License: All Rights Reserved.
    Mitsulift Elevators 3
    License: All Rights Reserved.
    Mitsulift Elevators 4
    License: All Rights Reserved.
    Mitsulift Elevators 5
    License: All Rights Reserved.
    Mitsulift Elevators 6
    License: All Rights Reserved.
    Mitsulift Elevators 7
    License: All Rights Reserved.
    Mitsulift Elevators 8
    License: All Rights Reserved.
    Mitsulift Elevators 9
    License: All Rights Reserved.
    Mitsulift Elevators 10
    License: All Rights Reserved.

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