Who Gives A Crap logo and packaging (2012–)
Who Gives a Crap is an Australian toilet paper company that uses environmentally friendly materials and donates 50% of profits to help build toilets for those in need.
The company also invites artists to contribute limited edition designs, such as the Gemma O’Brien Christmas roll from 2016 (below).
Since 2012, the brand’s logo is based on soft and friendly Sauna Black Italic. Initially the mark was set in the font without much modification, but in 2017 they softened the edges, removed serifs, and slightly altered various lettershapes.