OKREAL was launched in 2014 as a curation of wisdom shared by aspirational women, online through the website and offline through events with the OKREAL community. The flagship of the brand’s type system is Clearface. Besides offering a distinct titling typeface it has the bonus of feeling rediscovered and renewed-contemporary. It is combined with GT Walsheim that is used only in all-caps and at small sizes for tags, labels, and interface elements, as well as Goudy Oldstylefor continuous text. The characteristics of these typefaces are supporting the wide color palette and editorial layouts, which have important roles in the branding and are used across all aspects of the identity.
An important part of OKREAL is the well curated Instagram feed. With a combination of inspirational images, quotes and wisdoms—all set in the same type system within a colorful tile—it connects strongly to the website and it’s vibe.