Identity for “Show Mambembe”, a TV show exploring the intersection of music, artist, and place. On each episode, a musician takes the public through the streets and characters of a neighborhood in Rio de Janeiro in an experience that integrates music and the city.
Inspired by the old street signs in Rio, I used Jean-Luc Thin as the main typeface of Show Mambembe’s identity system. The identity acts as a mask and the textures take over parts of the city, a visual representation of rhythm/music.
Graphik is used as the complementary typeface for moments that had longer copy such as reading suggestions, fun facts, and historical info.