An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Speedo logo and magazine ad (1990s)

Contributed by Andrew Lohin on May 3rd, 2018. Artwork published in
circa 1996
.
    Speedo sticker (no date)
    Source: https://www.flickr.com Logo Loco (edited). License: All Rights Reserved.

    Speedo sticker (no date)

    In the 1990s, the logo of Australian swimwear brand Speedo used tightly spaced caps from Baker Signet. (Yes, that’s the same typeface as used in the old LDS Church logo.) It later made way for an all-lowercase wordmark with boxy oblique sans serif letterforms, while the boomerang was maintained.

    1996 US print ad: “Speedo. The Dreams That Winners Are Made Of.”
    Source: https://www.reddit.com License: All Rights Reserved.

    1996 US print ad: “Speedo. The Dreams That Winners Are Made Of.”

    Typefaces

    • Baker Signet
    • Baskerville
    • Univers

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment