Queenmama Market is a green/lifestyle shop with carefully curated objects, based on use and beauty, for the urban dwellers of Seoul. In spring 2018, Wonseop Lee was invited to communicate the market’s vision: to have positive, beautiful and honest design in your daily life, that says “YES” to the question “Life is good. Are you ready?”.
Seoul-based graphic designer Wonseop Lee came up with a graphic identity that is inspired by wooden furniture, assembled with sticks and bows. Bright colours are applied to a mix of light letter parts taken from F37 Glaser Stencil, mixed with custom-drawn bold shapes.