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Queenmama Market: YES!

Contributed by Wonseop Lee on May 9th, 2018. Artwork published in
circa April 2018
.
    QMM_YES_11.jpg
    Source: https://wonseoplee.com License: All Rights Reserved.

    Queenmama Market is a green/lifestyle shop with carefully curated objects, based on use and beauty, for the urban dwellers of Seoul. In spring 2018, Wonseop Lee was invited to communicate the market’s vision: to have positive, beautiful and honest design in your daily life, that says “YES” to the question “Life is good. Are you ready?”.

    Seoul-based graphic designer Wonseop Lee came up with a graphic identity that is inspired by wooden furniture, assembled with sticks and bows. Bright colours are applied to a mix of light letter parts taken from F37 Glaser Stencil, mixed with custom-drawn bold shapes.

    QMM_YES_08_2000px.jpg
    Source: https://wonseoplee.com License: All Rights Reserved.
    QMM_YES_07.jpg
    Source: https://wonseoplee.com License: All Rights Reserved.
    QMM_YES_04.jpg
    Source: https://wonseoplee.com License: All Rights Reserved.
    QMM_YES_01.jpg
    Source: https://wonseoplee.com License: All Rights Reserved.
    YES_Poster.jpg
    Source: https://wonseoplee.com License: All Rights Reserved.
    YES_Category_01.jpg
    Source: https://wonseoplee.com License: All Rights Reserved.
    YES_Category_02.jpg
    Source: https://wonseoplee.com License: All Rights Reserved.

    Typefaces

    • F37 Glaser Stencil
    • Futura

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