For an identity that takes it to the streets to attract visitors’ attention, one might expect some bold type in the design. La Direction took another route and picked two typefaces that cut and punch their way through its black background, not unlike a projector piercing the darkness of a cinema hall.
The festival logo consists of the abbreviation RCD, set in Commercial Type’s Giorgio Sans, a low contrast and compact typeface with alternates for C, D, G, O, Q, X. On the poster, Giorgio Sans is supported by Damien Gautier’s Beretta Sans (205TF). In the program booklet, Beretta is used throughout – from headlines and pull quotes to page navigation and body copy (where the dots almost merge into lines), a million little dots guide readers along three days of cinema.