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Golden Burgers

Contributed by Florian Hardwig on Jun 14th, 2018. Artwork published in
circa 2014
.
    Golden Burgers 1
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Golden Burgers is a catering service best known for its red food truck that can regularly be spotted in the streets of Berlin. The golden letters in the logo are from Susa, a low-contrast script typeface by Hubert Jocham. In addition to more than fifty typeface families, the Allgäu-based designer has created quite a number of custom logos, too, including many for food brands. Still rather unusual for script fonts, Susa comes in five weights. The stylized in-use suggestions on Jocham’s website incidentally show a script logo on a truck, among other applications.

    The secondary typeface used for the web address and the slogan “We give a Truck” is another informal connected script with unmodulated strokes, Vernon Adams’s Pacifico.

    Golden Burgers 2
    Photo: Florian Hardwig. License: CC BY-NC-SA.
    Golden Burgers 3
    Source: https://www.facebook.com License: All Rights Reserved.
    Golden Burgers 4
    Source: https://withberlinlove.com License: All Rights Reserved.
    Golden Burgers 5
    Photo: Florian Hardwig. License: CC BY-NC-SA.
    In 2014, the lettering on the truck used Rosewood. Adobe’s revival of a 19th century decorated wood typeface is still used for the website.
    Source: https://www.facebook.com License: All Rights Reserved.

    In 2014, the lettering on the truck used Rosewood. Adobe’s revival of a 19th century decorated wood typeface is still used for the website.

    Typefaces

    • Susa
    • Pacifico (Vernon Adams)
    • Rosewood

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    1 Comment on “Golden Burgers”

    1. Jun 14th, 2018  8:15 pm

      Pacifico was originally designed by Vernon Adams in 2011. In 2016, Jacques Le Bailly gave it a rather drastic facelift. This visual comparison provides a glimpse at how much Pacifico was improved.

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