An independent archive of typography.
to participate.

Industries

Formats

Typefaces

Hardy Smoked Masterpieces

Contributed by Gareth Hague on May 23rd, 2018. Artwork published in .
    0b381165353261.5af1cf13767fc.jpg
    Source: https://www.worldpackagingdesign.com License: All Rights Reserved.

    Hardy’s graphic identity results from two main ideas: the use and manipulation of a strong typography that evokes a Germanic aesthetic, rigid and sharp as a cutting knife and the symbol that reproduces the Hardy process, the salmon fillet, with its texture and repetition of pattern, and a drawstring tie that binds it to the smoker.
    The visual representation of the fish is adapted to other fishes in the Hardy portfolio, such as the slender and longer Eel, the Mackerel (small and group) and the extension to future new products. The chromatic palette was defined with great care: the salmon orange and a deep blue exist in balance and in alternation. —World Packaging Design

    Alias Harbour is used for the logotype, supported by Montserrat for tagline and product information.

    Smoked+Masterpieces+Experience+with+History,+Adventure,+Tradition,+Locality,+Fusion+and+Innovation+-+World+Brand+&+Packaging+Design+Society-4.jpeg
    License: All Rights Reserved.
    5ef9d065353261.5af1cf13777e4.jpg
    Source: https://www.worldpackagingdesign.com License: All Rights Reserved.
    Smoked+Masterpieces+Experience+with+History,+Adventure,+Tradition,+Locality,+Fusion+and+Innovation+-+World+Brand+&+Packaging+Design+Society.jpeg
    License: All Rights Reserved.
    325db665353261.5af1cf1374e86.jpg
    Source: https://www.worldpackagingdesign.com License: All Rights Reserved.
    0576be65353261.5af1cf1373317.jpg
    Source: https://www.worldpackagingdesign.com License: All Rights Reserved.
    dcc28661168043.5a660bd331055.jpg
    Source: https://www.worldpackagingdesign.com License: All Rights Reserved.
    hardy (22).jpg
    Source: https://www.worldpackagingdesign.com License: All Rights Reserved.
    Smoked+Masterpieces+Experience+with+History,+Adventure,+Tradition,+Locality,+Fusion+and+Innovation+-+World+Brand+&+Packaging+Design+Society.jpeg
    Source: https://www.worldpackagingdesign.com License: All Rights Reserved.

    Typefaces

    • Harbour
    • Montserrat

    Formats

    Industries

    Designers/Agencies

    Artwork location

    Post a comment