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JUFA Hotels

Contributed by Darden Studio on Jun 7th, 2018. Artwork published in .
    JUFA-Rebranding-Bild-15.jpg
    Source: https://www.engarde.net En Garde. License: All Rights Reserved.

    JUFA Hotels uses Omnes as the typographic backbone of their identity. Austrian agency En Garde built a lighthearted, human-centered brand by combining warm colors with informal illustration and natural photography, and selected Omnes as the congenial font to go with it. The typeface family serves the international hotel group across all media. Omnes appears in printed matter as well as on the website. The rounded sans serif by Darden Studio also helps to reinforce the brand on wayfinding signs, door hangers, and in room decoration.

    JUFA-Hotels-Leitsystem.jpg
    Source: https://www.engarde.net En Garde. License: All Rights Reserved.
    JUFA-Hotels-Graz-Gepaeck.jpg
    Source: https://www.engarde.net En Garde. License: All Rights Reserved.

    Omnes’ low-contrast strokes with rounded terminals are reflected in the custom pictograms as well as the doodle-like locker decoration.

    JUFA-Rebranding-Bild-8.jpg
    Source: https://www.engarde.net En Garde. License: All Rights Reserved.

    The door hangers offer playful variations on JUFA’s tagline “Happy together”.

    JUFA-Rebranding-Bild-11.jpg
    Source: https://www.engarde.net En Garde. License: All Rights Reserved.

    Seasonal leaflets present the different holiday regions and the diversity of the JUFA offerings.

    jufa-hotels-hotelkatalog-2018-2019-6.jpg
    Source: https://www.jufa.eu En Garde. License: All Rights Reserved.

    Big page numbers in Omnes Medium give structure to the contents page of a hotel catalog.

    jufa-hotels-hotelkatalog-2018-2019-44.jpg
    Source: https://www.jufa.eu En Garde. License: All Rights Reserved.

    JUFA uses Omnes in a number of weights and sizes; for headlines and eyecatchers, but also for longer texts and smaller items, like lists of amenities and destinations or category tags.

    jufa-hotels-hotelkatalog-2018-2019-9.jpg
    Source: https://www.jufa.eu En Garde. License: All Rights Reserved.
    jufa-hotels-wintermailing-2017-2018-de-li-11.jpg
    Source: https://www.jufa.eu En Garde. License: All Rights Reserved.
    Experience-Neuschwanstein-and-the-Allgäu---JUFA-Hotels.jpg
    Source: https://www.jufa.eu En Garde. License: All Rights Reserved.

    All text on the JUFA website is rendered in three weights from Omnes; Regular, Medium, and SemiBold.

    JUFA-Hotels-Graz-Lounge.jpg
    Source: https://www.engarde.net En Garde. License: All Rights Reserved.

    Breakfast lounge at the JUFA Hotel in Graz, Austria, with wall slogans in Omnes.

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