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Isaac Goldmann Company ads

Contributed by Stephen Coles on May 25th, 2018. Artwork published in
circa 1960
.
    upload-937b7fd1-5fd4-11e8-8ed7-25c7bdb25567.jpg
    Source: http://lubalin100.com Image: The Herb Lubalin Study Center. License: All Rights Reserved.

    Aaron Burns, best known for founding ITC, was first a practicing designer, creating collateral for industry firms like the Composing Room and the Issac Goldmann Company. He was a big fan of ATF’s gothics (News Gothic Extra Condensed and Lightline) and Latin Wide. The IG logo appears to be based on Umbra (a shadow version of Tempo). These ads, including process sketches, were published as part of the Lubalin 100 celebration.

    upload-97de3db1-5fd4-11e8-8ed7-25c7bdb25567.jpg
    Image: The Herb Lubalin Study Center. License: All Rights Reserved.
    upload-9b7b3a91-5fd4-11e8-8ed7-25c7bdb25567.jpg
    License: All Rights Reserved.
    upload-8fd31141-5fd4-11e8-8ed7-25c7bdb25567.jpg
    License: All Rights Reserved.
    upload-a5e824c0-5fd4-11e8-8ed7-25c7bdb25567.jpg
    Image: The Herb Lubalin Study Center. License: All Rights Reserved.
    upload-9f9bbf51-5fd4-11e8-8ed7-25c7bdb25567.jpg
    Source: http://lubalin100.com Image: The Herb Lubalin Study Center. License: All Rights Reserved.
    upload-a36f0e71-5fd4-11e8-8ed7-25c7bdb25567.jpg
    License: All Rights Reserved.

    Typefaces

    • News Gothic
    • Lightline Gothic
    • Latin Wide
    • Century Expanded
    • Ludlow Garamond
    • Umbra (Ludlow)
    • Akzidenz-Grotesk
    • unidentified typeface

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