The Trials of the Lancashire Witches. A Study of Seventeenth Century Witchcraft by Edgar Peel & Pat Southern, second edition from 1972. The cover typography combines two typefaces that both are quintessentially mid-1960s/early 1970s, and yet couldn’t be farther apart. The italic serif with hippyish swashes is what Mark Simonson referes to as “Sixties Bookman” in the history included in his Bookmania specimen (pdf):
It’s closest to the larger sizes of ATF Bookman Oldstyle, but significantly bolder, with more contrast between the thicks and thins than other Bookmans and with smaller serifs. Sixties Bookman expanded on ATF Bookman’s modest but distinctive swash character repertoire with 25 in the roman and 47 in the italic.