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Scandinavian Traveler magazine

Contributed by Catarina Vaz on Jun 7th, 2018. Artwork published in
February 2017
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    Scandinavian Traveler is the in-flight magazine of Scandinavian Airlines (SAS) that replaced the former Scanorama in-flight magazine.

    As Stefan Hedelius, Vice President, Brand and Marketing, SAS explains: “You want to do this to create an interest with the in-flight magazine to encourage travel. We produce a lifestyle and travel magazine, with interesting content. Most stories are connected to travel but not all. We include tech, fashion, design and also travel.”

    Currently ST uses Grifo (R-typography) for the headlines and Lyon (Commercial Type) and Founders Grotesk (Klim) for the body copy and leads.

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    Typefaces

    • Grifo
    • Lyon
    • Founders Grotesk

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