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Akari: Sculpture by Other Means at Noguchi Museum

Contributed by Andrew Bellamy on Jul 13th, 2018. Artwork published in
February 2018
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    Akari: Sculpture by Other Means at Noguchi Museum 1
    Photo: Andrew Bellamy. License: All Rights Reserved.

    Print and wayfinding design for the Akari: Sculpture by Other Means exhibition at the Noguchi Museum in New York City. The unconventional mix of sans serifs was inspired by the ever-evolving look of Akari packaging over the years (as on display in the exhibition). Hand-lettered variations on Futura and Helvetica were often mixed charmingly with typeset versions. 35-FTR has the appealing mix of reading as both contemporary and evoking certain qualities of classic metal typefaces and the hand-lettered “AKARI” logotypes.

    Akari: Sculpture by Other Means at Noguchi Museum 2
    Photo: Andrew Bellamy. License: All Rights Reserved.
    Akari: Sculpture by Other Means at Noguchi Museum 3
    Photo: Andrew Bellamy. License: All Rights Reserved.
    Akari: Sculpture by Other Means at Noguchi Museum 4
    Photo: Andrew Bellamy. License: All Rights Reserved.
    Akari: Sculpture by Other Means at Noguchi Museum 5
    Photo: Andrew Bellamy. License: All Rights Reserved.
    Akari: Sculpture by Other Means at Noguchi Museum 6
    Photo: Andrew Bellamy. License: All Rights Reserved.
    Akari: Sculpture by Other Means at Noguchi Museum 7
    Photo: Andrew Bellamy. License: All Rights Reserved.
    Akari: Sculpture by Other Means at Noguchi Museum 8
    Photo: Andrew Bellamy. License: All Rights Reserved.

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    • 35-FTR
    • Akzidenz-Grotesk

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