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Vacation Land

Contributed by Matthijs Sluiter on Jul 17th, 2018. Artwork published in
July 2018
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    545d6fa621804d2898daaf19f49b6f0e20180614102953.jpg
    Source: https://www.platform-l.org License: All Rights Reserved.

    Identity designed and printed by Corners for Vacation Land, a show at contemporary art center Platform-L in Seoul, South Korea.

    The logo and date are set in Brutal, a capricious display typeface by French type designer Benoît Bodhuin, who has built a library of quirky typefaces that seem to match with Korean art-related design. Brutal, described by Bodhuin as “a not stencil calligraphic typeface” has different approaches for each glyph: stencil/not-stencil, normal contrast/reversed contrast, small/large character size. For “Vacation Land” the result is a bouncing wordmark with one stencil character at the end.

    Information and body copy in both print and web are set in Akzidenz Grotesk (Latin) and Noto Sans (Hangul).

    fe4689d6ae4f4d619a2f93003c7a208820180709061025.jpg
    Source: https://www.platform-l.org License: All Rights Reserved.
    vacationland 01 68f956fee43a4d10b6eb6c724456e90820180709064230-1.jpg
    Source: https://www.platform-l.org License: All Rights Reserved.
    35575476_238467543410051_3258803635521323008_n.jpg
    Source: https://www.instagram.com License: All Rights Reserved.
    vacationland 02 68f956fee43a4d10b6eb6c724456e90820180709064230-1.jpg
    Source: https://www.platform-l.org License: All Rights Reserved.
    36507941_253461525241255_7517126068688388096_n.jpg
    Source: https://www.instagram.com License: All Rights Reserved.

    Typefaces

    • Brutal
    • Akzidenz-Grotesk
    • Noto Sans

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