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Theater Aan Het Spui 2013–2017

Contributed by Matthijs Sluiter on Jul 14th, 2018. Artwork published in .
    2013/14
    Source: http://www.sincetoday.com License: All Rights Reserved.

    2013/14

    Branding and visual identity by Since Today for Theater Aan Het Spui in Den Haag, Netherlands. The new identity took off with the arrival of the theater’s new director Cees Debets, and expanded in many directions until the collaboration was discontinued due to a reorganisation of the theater in 2017.

    Starting from a photography-based identity in 2013, the posters, flyers and booklets quickly became more and more abstract, with a lo-fi paper-and-scissors approach. Among the different typefaces used for the typography, three typefaces were present from start to end: an extra eroded version of Block was used for the logo, assisted by Eagle and ITC Cheltenham in programs and booklets, and on some posters.

    Program, 2013.

    Theater Aan Het Spui 2013–2017 2
    Source: http://www.sincetoday.com License: All Rights Reserved.
    2013/14
    Source: http://www.sincetoday.com License: All Rights Reserved.

    financial report over the year 2013, designed and published in 2014.

    2013/14
    Source: http://www.sincetoday.com License: All Rights Reserved.

    2014/15

    2013/14
    Source: http://www.sincetoday.com License: All Rights Reserved.

    2015/16

    2013/14
    Source: http://www.sincetoday.com License: All Rights Reserved.

    2016/17

    Typefaces

    • Berthold Block
    • ITC Cheltenham
    • Eagle

    Topics

    Designers/Agencies

    Artwork location

    3 Comments on “Theater Aan Het Spui 2013–2017”

    1. Jul 15th, 2018  8:15 am

      This cut of Block with uneven contours is the Regular Condensed style from URW’s version, which was also distributed under the alias Rund No1. It seems to be no longer available.

    2. Jonathan says:
      Dec 17th, 2018  7:46 pm

      Thanks for the feature..

    3. Dec 24th, 2018  11:03 am

      My pleasure Jonathan. I would have loved to watch the series evolve some longer!

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