Rohan’s theories and teachings on how to live off the land in a more sustainable, practical and ethical way throughout the seasons of each year heavily influenced the design direction I went in. He also has a really North American vibe about the food he cooks and the life he lives in and around the forests of Daylesford, Victoria, which is how I ended up researching old hunting and fishing guides from the US, as well as vintage National Geographics. The fonts are lifted from classic 70s advertising, the seasonal colour palette from 70s kitchen laminex, and the illustration style harks back to that instructional style from vintage school textbooks.
In his homage to the 1970s, Campbell went all-in, apparently without fear of delivering pastiche, or presenting style-over-substance. The typography references 1970s DIY publications, with its heavy headlines and borders and rules, and three popular typefaces that were available from Letraset: Egyptienne is used for headlines, drop caps and some outlined type. The body copy is set in Souvenir, and both are assisted by Helvetica.
Photography: Rohan Anderson & Kate Berry
Typesetting: Megan Ellis