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I’m so fucking tired of Helvetica

Contributed by Andrea Bianchi on Sep 6th, 2018. Artwork published in
circa August 2018
.
    I’m so fucking tired of Helvetica 1
    Source: https://www.behance.net Andrea Bianchi. License: All Rights Reserved.

    In the past, painters, typographers and then the first “graphic designers” used letterforms as a form of art. Not only giant drop caps but entire words or phrases written using strong characters, most of the times created from scratch.

    Then came Futurism and they also tried to free typography, not to make art, but to communicate in a more striking ways ideas that a single serif font could not express. What we see nowadays is a flattened use of typography. Same sans or serifs are used in fashion, food, erotic magazines and music covers. Seems like we lost the ability (or the courage) to use letters in an unconventional way.

    At the same time, never like before we see new typefaces made by new foundries. As many of them are childish or nonsense, there are some that are excellent and unique. Inspired by this controversial situation I decided to assemble this little book, and made it available for free.

    Here are the main reasons:
    To collect the unconventional typefaces I like the most.
    To fight the flattened use of typography.
    To show that also unconventional typefaces can be used in commercial projects.

    The featured typefaces are: Digestive, Brutal, bb-book A, Maelstrom, Clifton, IKANSEEYOUALL, Savate, Trickster, Solid Mirage, and Beatrice Display. The text typeface is Suisse Int’l by Swiss Typefaces. The outlined “2018” on the front cover is in Freight Display by GarageFonts.

    I’m so fucking tired of Helvetica 2
    Source: https://www.behance.net License: All Rights Reserved.
    I’m so fucking tired of Helvetica 3
    Source: https://www.behance.net License: All Rights Reserved.
    I’m so fucking tired of Helvetica 4
    Source: https://www.behance.net License: All Rights Reserved.
    I’m so fucking tired of Helvetica 5
    Source: https://www.behance.net License: All Rights Reserved.
    I’m so fucking tired of Helvetica 6
    Source: https://www.behance.net License: All Rights Reserved.
    I’m so fucking tired of Helvetica 7
    Source: https://www.behance.net License: All Rights Reserved.
    I’m so fucking tired of Helvetica 8
    Source: https://www.behance.net License: All Rights Reserved.
    I’m so fucking tired of Helvetica 9
    Source: https://www.behance.net License: All Rights Reserved.

    Typefaces

    • Suisse Int’l
    • Freight Display & Big

    Formats

    Topics

    Designers/Agencies

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    2 Comments on “I’m so fucking tired of Helvetica

    1. Sep 7th, 2018  12:16 pm

      There are a lot of other typefaces shown in this leaflet, such as Digestive, Maelstrom, Solide Mirage, BB Book…

    2. Sep 7th, 2018  6:13 pm

      Yes, please see the description text, they are all listed and linked there. Andrea listed only those fonts in the sidebar that he used for the body text and titles of the booklet. Do you feel the others should be listed there, too? Are they shown in use, or are they only “depicted” in this context?

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