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moor.text website

Contributed by Swiss Typefaces on Nov 16th, 2018. Artwork published in
circa 2018
.
    moor.text website 1
    Source: https://aoao.ch License: All Rights Reserved.

    Stars are starving on this website. And then there’s the case with René Moor from moor.text: As a proven office gypsy, he delivers texts and quirky ideas that he likes to scribble on colorful cards. Together René and Büro a+o have already brought many a project to the series. Last year, a nasty man hacked his website – that was the chance to make a new appearance tasty for him. And he bit.

    The cornerstone of the website is an exciting concept. We particularly liked the close teamwork between René, our programmer Roger Burkhard and us. The result is an independent visual appearance. Because the man is a copywriter, text, text… and text dominate the website completely. This results in a very conceptual screen design – reduced to the font “Brrr” by Swiss Typefaces. In its refreshingly idiosyncratic way, BRRR shapes the appearance and logo.

    If you get involved with the website, you can discover a lot. Be it the short text jewels on the start page, selected and sorted projects from the last few years or the funny colorful mini-stories in the blog. Pretty is also the chat, where you can chat online with René in the style of the 90s. And if the textures become too much? Then you just watch, as the stars in the background of the website burn up and burn up.

    Three medium weights at work: BRRR Medium in use for logo and headlines; GT America Medium for body text and GT America Mono Medium for captions.
    Source: https://aoao.ch License: All Rights Reserved.

    Three medium weights at work: BRRR Medium in use for logo and headlines; GT America Medium for body text and GT America Mono Medium for captions.

    moor.text website 3
    Source: https://aoao.ch License: All Rights Reserved.
    moor.text website 4
    Source: https://aoao.ch License: All Rights Reserved.
    moor.text website 5
    Source: https://aoao.ch License: All Rights Reserved.
    moor.text website 6
    Source: https://aoao.ch License: All Rights Reserved.

    Typefaces

    • BRRR
    • GT America

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