IBM Plex Sans in use throughout a new identity for Xuân Lộc Farm – XLF, a small agriculture production house in Huong Phung, Huong Hoa, Quang Tri, Vietnam. XLF aim to deliver fresh products for family by family. “Real & honest like farmer’s life” is the main concept of XLF. The message is to bring a very clear view of “Wild and lightly cold of the sunset in mountain.”
As of October 2018, the new identity has not been rolled out. Some of the images show applications that haven’t been realized yet.