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Hay’s Five Fruit ad

Contributed by Stephen Coles on Oct 13th, 2018. Artwork published in .
    Hay’s Five Fruit ad 3
    Source: https://archive.org Detail of ad in Boston Pops Orchestra concert program, 1925. License: All Rights Reserved.

    This fruit sauce brand goes back to the 19th century. Five Fruit bottle labels from the early 1900s (see photo of trade sign) had blackletter logo that was emulated with a modified Bradley or lettering inspired by the typeface – for this 1925 advertisement.

    Hay’s Five Fruit ad 1
    Source: https://archive.org License: All Rights Reserved.
    Hay’s Five Fruit ad 2
    Source: https://www.flickr.com Image: Allan Katz Americana. License: All Rights Reserved.

    Typefaces

    • Bradley
    • Goudy Old Style
    • Cloister
    • unidentified typeface

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