When Sparc Design was asked to design the ‘Human First Gala 2018’ invitation for their client Center on Halsted for the 11th consecutive year, they were challenged to convey the theme of Community.
Creative director Richard Cassis explained the typographic choices: “Given that Center on Halsted in Chicago is one of the largest and leading LGBTQ centers in America and represents such a diverse and vibrant constituency, we immediately chose Typotheque’s equally diverse and masterfully designed Woodkit font family to mirror our audience. Sophisticated yet eccentric, Woodkit Solid and Ornaments worked well within our design and rose to the occasion.” From the straightforward gothic-style characters to the more ornate woodcut-inspired glyphs, all letter forms came together, set in a bold variety of sizes, to convey the theme of ‘community’ and the event title ‘VLLG’ (Village). Key calls to actions such as ‘GATHER’ and ‘RSVP’ were featured in the same fashion.
The invitation’s black and white color palette insured the typographic forms would be experienced for their own merits. When the invitation is opened it reveals a paper chain of people in a rainbow of skin tones holding hands and forming hearts.