The Port7 law firm, located in the harbor district of Münster, Germany, is comprised of a community of legal experts who believe in clarity and transparency for their clients. We used their focus on clients through straightforward communication as a central verbal and visual theme throughout the entire brand image. The inspiration for the look and feel of Port7’s brand is heavily influenced by the colors, materials, and typography of a traditional harbor district, reinterpreted in a modern way. The law firm’s name, developed by g31, also subtly refers to the fact that clients can unload their (legal) burdens at Port7.
Instead of communicating procedures in a clear and transparent way, clients in need of a lawyer are often tasked with deciphering confusing legal jargon for themselves. The metaphor of a typographic word puzzle visualizes both the problem and the solution at the same time; cryptic legal text is interrupted with clear, distinctive messages.