“Atlas of Attraction” is a series of gift kits created by Aēsop in collaboration with Dutch fashion designer Iris van Herpen. The typeface chosen for this product line is Cardinal.
The elegant serif is used for the names – A Curious Connection, Contours of Discovery, The Familiar Horizon, Orbit of Intention – with the last of the three words shown at a larger size. The English and French description lines are set in two weights from Cardinal Classic Mid. Cardinal is paired with Aēsop’s standard typefaces, Optima and Neue Helvetica.