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Ariana Grande, “thank u, next” lyric video

Contributed by Florence Fu on Dec 20th, 2018. Artwork published in
November 2018
.
    Helvetica (RI), Karmina Sans (GRA), Geneva (tnK) … and what else?
    Source: https://www.youtube.com License: All Rights Reserved.

    Helvetica (RI), Karmina Sans (GRA), Geneva (tnK) … and what else?

    In November 2018, Ariana Grande dropped “thank u, next” — a twinkling, catchy pop song that shimmers with gratitude for her exes, while evolving into an anthem about self-love. The song became sensational overnight, and surpassed 100 million streams on Spotify in just eleven days — making it the fastest song in history to reach that milestone.

    She released a lyric video along with the drop, making use of the ransom note effect by mixing up a bunch of familiar fonts including Arial, ITC American Typewriter, Gill Sans, Myriad, and Geneva. There are also some unexpected ones, like Emigre’s Fairplex Wide and Joshua Darden’s Freight Display. Can you identify the missing ones? Let us know in a comment!

    This art style was also a perfect setup for her music video released a month later, when Grande re-enacted four early 2000s movies: Mean Girls, Bring It On, 13 Going on 30, and Legally Blonde. The letters reappear on the cover of Grande’s “Burn Book”, but unlike Regina George’s gossip, Grande fills the book with positive traits and fond memories of her exes.

    Director: Chris Shelley @Create
    Editor: Remington Franklin
    Producer: Light Switch Digital

    Geneva (an), Courier New (R), Fairplex Wide (pE) and maybe Big Bag (Te); Arial Rounded (M), Pistilli Roman (S), ITC American Typewriter (th), Freight Big (Ank L), Arial (fU).
    Source: https://www.youtube.com License: All Rights Reserved.

    Geneva (an), Courier New (R), Fairplex Wide (pE) and maybe Big Bag (Te); Arial Rounded (M), Pistilli Roman (S), ITC American Typewriter (th), Freight Big (Ank L), Arial (fU).

    Gill Sans (tA) and slanted Alternate Gothic (gH).
    Source: https://www.youtube.com License: All Rights Reserved.

    Gill Sans (tA) and slanted Alternate Gothic (gH).

    More Geneva (taNK), Craw Modern Italic (nE), Arial Black (t).
    Source: https://www.youtube.com License: All Rights Reserved.

    More Geneva (taNK), Craw Modern Italic (nE), Arial Black (t).

    Craw Modern Italic (fu g), Arial Black (inG), Alternate Gothic (Ra), Pistilli Roman (f), American Typewriter (Y).
    Source: https://www.youtube.com License: All Rights Reserved.

    Craw Modern Italic (fu g), Arial Black (inG), Alternate Gothic (Ra), Pistilli Roman (f), American Typewriter (Y).

    Arial Black (t) and Italic (Ha), more Craw Modern Italic (nk), Pistilli Roman (u, Xt), Arial Rounded (n).
    Source: https://www.youtube.com License: All Rights Reserved.

    Arial Black (t) and Italic (Ha), more Craw Modern Italic (nk), Pistilli Roman (u, Xt), Arial Rounded (n).

    Typefaces

    • Geneva
    • Arial
    • Karmina Sans
    • Pistilli Roman
    • Craw Modern
    • Arial Rounded
    • ITC American Typewriter
    • Alternate Gothic
    • Fairplex
    • Freight Display & Big
    • Helvetica
    • Gill Sans
    • Big Bag NF
    • unidentified typeface

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