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Balthazar eyewear

Contributed by Pierre Brossard on Jan 7th, 2019. Artwork published in .
    Balthazar eyewear 1
    Source: https://www.behance.net Balthazar Aix-en-Provence. License: All Rights Reserved.

    Balthazar is an optician in Aix-en-Provence. Their identity was designed by Simon Piu who chose Cooper Black as display font and Quicksand as body font. Both fonts are very round, evoking friendliness and affordability. The chosen colours embody the idea of “Made in France”.

    The contrast between the bold Cooper Black and the very thin Quicksand is very close to the contrast between Cooper Black and Helvetica in the Dalí posters for the French railway, especially in the logo where “Aix-en-Provence” is written in all-caps.

    Balthazar eyewear 2
    Source: https://www.behance.net Balthazar Aix-en-Provence. License: All Rights Reserved.
    Balthazar eyewear 3
    Source: https://twitter.com Balthazar Aix-en-Provence. License: All Rights Reserved.
    Balthazar eyewear 4
    Source: https://www.facebook.com License: All Rights Reserved.
    Balthazar eyewear 5
    Source: https://www.facebook.com License: All Rights Reserved.
    Balthazar eyewear 6
    Source: https://www.behance.net Balthazar Aix-en-Provence. License: All Rights Reserved.
    Balthazar eyewear 7
    Source: https://www.behance.net Balthazar Aix-en-Provence. License: All Rights Reserved.

    Typefaces

    • Cooper Black
    • Quicksand

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