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Eaton’s Spring and Summer Catalogue No. 27

Contributed by Matthijs Sluiter on Jan 5th, 2019. Artwork published in .
    Eaton’s Spring and Summer Catalogue No. 27 1
    Source: https://static.torontopubliclibrary.ca License: All Rights Reserved.

    A few pages from Eaton’s 1894 184 page (!) spring/summer product catalogue for “shoppers by mail”. On the back of their catalogue, Eaton’s is described as

    A chain of stores. A village of busy people, all under one roof, including over 1,200 Employees. An Organisation representing Half a Hundred Different apartments, each complete in itself, making a perfect “Chain of Stores.”

    Among the typefaces are Rubens, used for the headline on the front cover; Grotesque No. 7 with its nearly-closed-loop capital C from Miller & Richard’s Sans-Serifs & Grotesques type series that inspired Klim Type Foundry’s Founders Grotesk; and De Vinne, used for headlines throughout the catalogue.

    Eaton’s Spring and Summer Catalogue No. 27 2
    Source: https://static.torontopubliclibrary.ca License: All Rights Reserved.
    Eaton’s Spring and Summer Catalogue No. 27 3
    Source: https://static.torontopubliclibrary.ca License: All Rights Reserved.
    Eaton’s Spring and Summer Catalogue No. 27 4
    Source: https://static.torontopubliclibrary.ca License: All Rights Reserved.
    Eaton’s Spring and Summer Catalogue No. 27 5
    Source: https://static.torontopubliclibrary.ca License: All Rights Reserved.
    Eaton’s Spring and Summer Catalogue No. 27 6
    Source: https://static.torontopubliclibrary.ca License: All Rights Reserved.
    Eaton’s Spring and Summer Catalogue No. 27 7
    Source: https://static.torontopubliclibrary.ca License: All Rights Reserved.

    Typefaces

    • Rubens
    • Sans-Serifs & Grotesques
    • De Vinne
    • unidentified typeface

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