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Amplify Her

Contributed by Daniel Sabino on Jan 26th, 2019. Artwork published in
circa January 2018
.
    Amplify Her 1
    Source: https://www.amplifyher.nyc Amplify Her. License: All Rights Reserved.

    Amplify Her is a non-profit organization created to address women’s underrepresentation in public office. The visual identity designed by Sam Bumbalo expresses the bold and disruptive mission of the organization.

    The wordmark – using Blackletra’s Noka – is bold and straight-forward like the disruptive tone of the organization. Tilting the A creates a megaphone, a metaphor for the organization’s tone and mission.

    The titled ‘A’ is the core of the identity. It can be used as a main identifier or be used expressively. When used expressively, it can be used like a more literally like a megaphone to shout statistics and information. The logotype is flexible in order to endorse candidates and display messages.

    Amplify Her 2
    Source: https://www.amplifyher.nyc Amplify Her. License: All Rights Reserved.
    Amplify Her 3
    Source: https://www.amplifyher.nyc Amplify Her. License: All Rights Reserved.
    Amplify Her 4
    Source: https://www.amplifyher.nyc Amplify Her. License: All Rights Reserved.
    Amplify Her 5
    Source: https://www.amplifyher.nyc Amplify Her. License: All Rights Reserved.
    Amplify Her 6
    Source: https://www.amplifyher.nyc Amplify Her. License: All Rights Reserved.

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    • Calibre

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