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Poppy Gives Thanks

Contributed by Matthijs Sluiter on Apr 13th, 2019. Artwork published in .
    Poppy Gives Thanks
    Source: https://www.miltonglaser.com License: All Rights Reserved.

    In his Visual History of Type, Paul McNeil writes: “The renowned American designer and illustrator Milton Glaser drew his Glaser Stencil alphabet in 1968 for a poster promoting a concert for an American record label named Poppy. Glaser had previously used Futura Light capitals on promotional work for the company and initially his typeface was simply named ‘Neo-Futura’.”

    Glaser Stencil as we now know it comes in various versions, usually including only the bold weight (and a roughened version thereof). In their 2015 version of Glaser Stencil, F37 foundry worked with Milton Glaser to restore and update the “lost weights” including a new, more balanced version of the light weight used here. According to F37 the Poppy poster is not the first use of Glaser Stencil. It was already used in 1967 on another poster for Carnegie Hall.

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    2 Comments on “Poppy Gives Thanks”

    1. Apr 14th, 2019  9:11 am

      Outstanding addition!

      The Poppy Records concert at Carnegie Hall was in 1969, not in 1968, like Milton Glaser’s website claims. In 1968, the 26th of November fell on a Tuesday.

      I’d be curious to see the poster from 1967 that F37 mentions. For the time being, I’ll include this poster in my Set with Original Uses, and add the first use tag.

    2. Apr 14th, 2019  9:49 am

      Inspector Hardwig strikes again! I have tried a few times to find the 1967 poster, without success (so far).

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