Fashion imagery took centre stage during London Fashion Week, where a collage-aesthetic was used to convey the diversity of the participating designers. Various animations were created from a layering technique, with repeated images panning and overlapping across a 3D perspective. The images interacted and collided with the overlaid typographic grid-system, this time built using the classic serif Louize Display typeface.
The layered, collage effect was recreated throughout the event space by printing large-scale imagery on translucent fabric. Large-scale collages were also printed on vinyl, along with large typographic directional signage.
To close the season, London Fashion Week Festival’s identity ties in the same graphic language and typography as the womenswear showcase, which injects a contemporary couture aesthetic to the consumer-facing festival. A suite of behind-the-scenes imagery was integrated into the festival’s visuals, to provide the identity with both an aspirational and inclusive feel.
Pentagram designed collateral such as bespoke invites, event passes and information guides. These where in line with the British Fashion Council’s #PositiveFashion initiative, which placed an emphasis on digital production.