Visual concept and design for Bangkok Business Challenge 2019, Asia’s only global postgraduate startup competition. Applicants include 71 postgraduate teams that represent 40 institutions, from 19 countries across 4 continents. A panel of distinguished first round judges selected the 19 Semi-finalists that were invited to the competition at Sasin from 18–24th Feb.
The work includes providing a series of graphic for all teams, room decorations, welcome signage, LED screens, a booklet, posters and roll-ups throughout the event. The identity uses blue for Sasin, Red for SCG and symbols to represent all the core values of the event.
We decided to go with Poppins because it has many weights and styles (a total of 18) which makes it flexible for us to play around across all graphic applications.