Легенды Менску (“Legends of Minsk”) is a limited edition series of three beers from the Krynitsa brewery. The new design coincided with the 950th anniversary of Minsk. The client asked to implement the concept of the city’s most famous urban legends, resulting in “Artifacts” as a design concept, which determined the future creative boundaries.
For greater persuasiveness of the idea and what was said in the legends, reference was made to classical monumental inscriptions. Eposwas designed as a custom typeface for this project to achieve greater artistic expressiveness and individuality of the product as a whole. The typeface has become the binding material of the entire composition.
Illustrations: Andrey Yaroshevich.
The full case study (in Russian) can be found on design.by.