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Apple iPhone ad: “Earth Shot on iPhone / Don’t mess with Mother”

Contributed by Stephen Coles on May 12th, 2019. Artwork published in
April 2019
.
    Apple iPhone ad: “Earth Shot on iPhone / Don’t mess with Mother” 1
    Source: https://www.youtube.com License: All Rights Reserved.

    One of Apple’s latest ads for iPhone features nature photography set to heavy metal music (Last Rites by Megadeth) and closing with two lines of copy. In the first line, “Mother” appears to break into pieces as it morphs from San Francisco, Apple’s identity typeface, to Shatter, Vic Carless’ clever modification of Helvetica which was very popular for Letraset back in the 1970s and ’80s, and is still one of the more effective manifestations of hardcore energy in a typeface.

    Apple iPhone ad: “Earth Shot on iPhone / Don’t mess with Mother” 2
    Source: https://www.youtube.com License: All Rights Reserved.
    Apple iPhone ad: “Earth Shot on iPhone / Don’t mess with Mother” 3
    Source: https://www.youtube.com License: All Rights Reserved.
    Apple iPhone ad: “Earth Shot on iPhone / Don’t mess with Mother” 4
    Source: https://www.youtube.com License: All Rights Reserved.
    Apple iPhone ad: “Earth Shot on iPhone / Don’t mess with Mother” 5
    Source: https://www.youtube.com License: All Rights Reserved.
    Apple iPhone ad: “Earth Shot on iPhone / Don’t mess with Mother” 6
    Source: https://www.youtube.com © Apple. License: All Rights Reserved.

    Typefaces

    • Shatter
    • San Francisco

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