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Flights Of Fantasy – The Ventures

Contributed by Florian Hardwig on Apr 27th, 2019. Artwork published in .
    Flights Of Fantasy – The Ventures 1
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “edelgotisch”. License: All Rights Reserved.

    Flights Of Fantasy is a 1968 album by The Ventures. The cover was art directed by Woody Woodward. Wayne Kimbell contributed the illustration featuring a couple travelling on a flying carpet through outer space. The band logo in Europa Grotesque with added arrows was introduced in 1966, see Wild Things!.

    The typeface used for the title and the track listing is one of the many faces from the turn of the century that were rediscovered in the 1960s. It’s Edelgotisch, made in-house at Schelter & Giesecke and first cast in 1901. Chances are it was inspired by the success of Eckmann-Schrift (1900). Some sources credit the design to the painter and graphic artist Albert Knab (1870–1929 or 1870–1948). Unlike the name suggests, it’s not a gotisch (textura), but belongs to the Jugendstil branch of blackletter/roman hybrids that were summarized as neudeutsche Schriften.

    In 1968, there were at least two phototype versions available; from PLINC (before 1965) and Lettergraphics (before 1968). The latter truncated the name to “Delgo”. Edelgotisch doesn’t have any italics – “Quinn The Eskimo” is simply slanted. In 2007, Tom Wallace of HiH made a digital revival of the original style plus the initials.

    Detail. Edelgotisch’s blackletter share is most noticeable in the H and N with minuscule construction and the curved T. While traditional blackletter faces were rightly deemed unsuitable for all-caps settings, this was less clear-cut for the neudeutsch hybrids, see also the ad from 1904 below.
    Source: https://www.flickr.com License: All Rights Reserved.

    Detail. Edelgotisch’s blackletter share is most noticeable in the H and N with minuscule construction and the curved T. While traditional blackletter faces were rightly deemed unsuitable for all-caps settings, this was less clear-cut for the neudeutsch hybrids, see also the ad from 1904 below.

    Detail. Edelgotisch’s blackletter share is most noticeable in the H and N with minuscule construction and the curved T. While traditional blackletter faces were rightly deemed unsuitable for all-caps settings, this was less clear-cut for the neudeutsch hybrids, see also the ad from 1904 below.
    Source: https://magazines.iaddb.org Scan courtesy of IADDB. License: All Rights Reserved.

    Ad by J.G. Schelter & Giesecke announcing the schmal fett style of Edelgotisch in the German trade journal Archiv für Buchgewerbe in 1904.

    Typefaces

    • Edelgotisch
    • Europa Grotesque

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    2 Comments on “Flights Of Fantasy – The Ventures”

    1. Apr 28th, 2019  1:29 pm

      The Schelter & Giesecke ad uses both forms of s for the lines in Edelgotiſch*, but does without the long s for the smaller text in Romanisch. This is in line with the style-specific preferences at the time, see my comment to the post about the Julius Hager ads.
      *) The typesetter got one of the s’s wrong. Can you spot it?

    2. Apr 29th, 2019  6:00 pm

      How about that ‘ch’ ligature — is this a special addition for this specific typeface, or was it a common feature at the time of that advertisement? I have never seen it in recent typefaces (apart from elegant ‘ch’ discretionary ligatures for serif type)

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