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The Hague travel poster (1972) and Holland tourism logo (1969)

Contributed by Florian Hardwig on May 25th, 2019. Artwork published in
circa 1972
.
    The Hague travel poster (1972) and Holland tourism logo (1969) 1
    Source: https://magazines.iaddb.org Scan courtesy IADDB. License: All Rights Reserved.

    Travel poster for Den Haag (English: The Hague), the third-largest city in the Netherlands and the country’s seat of government. The poster (60×85 cm, 4-color offset) was designed by Marianne van Maanen & Roger van Oss for the local Tourist Information Office (VVV). It shows the Ridderzaal at night. This “Hall of Knights” is the main building of the 13th century Binnenhof (Inner Court), which is among the oldest parliament buildings in the world still in use.

    The stencil roman with flare serifs is Visa, drawn by Raphael Boguslav for VGC in 1966. Avia is a digital version expanded by Jill Pichotta at Font Bureau in 2000.

    The “Holland” logo was introduced in 1969 by the newly established National Bureau for Tourism. The visual identity was developed by art director A.P. Zwanikken and designer R.A.F. Obertop. The wordmark is based on Compacta (Letraset, 1963) with a custom round-top A which could easily be made from the letters O and H, and is accompanied by a pair of stylized tulips. When used in color, the logo is to be printed in a specific shade of orange. Compare to the logo currently used by NBTC Holland Marketing. The poster features a white version with outlined letters.

    The Hague travel poster (1972) and Holland tourism logo (1969) 2
    Source: https://magazines.iaddb.org Scan courtesy IADDB. License: All Rights Reserved.

    Typefaces

    • Visa
    • Compacta

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    3 Comments on “The Hague travel poster (1972) and Holland tourism logo (1969)”

    1. May 25th, 2019  6:56 pm

      This one goes out to Matthijs, our team member from The Hague – who is travelling Portugal at the moment. Boa viagem!

    2. May 26th, 2019  7:44 am

      Thank you Florian, that’s sweet! Please don’t make me feel homesick already ;-)

    3. May 26th, 2019  9:00 am

      I wonder whether the outlined wordmark was made with Letraset, too. Compacta Outline was available since 1965. If there was an official, ready-made outlined version of the logo, wouldn’t the LL and LA pairs be spaced more harmoniously?

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