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The Penthouses — One Bloor

Contributed by Vanderbrand Creative Agency on Jun 21st, 2019. Artwork published in
circa 2019
.
    The Penthouses — One Bloor 1
    Source: https://www.vanderbrand.com Vanderbrand. License: All Rights Reserved.

    Rising beyond the clouds, high above Toronto’s city skyline, is the city’s most sought-after, award-winning, and internationally-acclaimed residence, One Bloor.

    Vanderbrand was approached by Great Gulf to execute a brand and marketing campaign for the exclusive penthouse collection at One Bloor. Having launched in 2008 and awarded the Best International High-Rise Development by International Property Awards in 2015, a fresh approach was required to reimagine the brand for a new and discerning penthouse market.

    In addition to the development of a fresh brand identity, Vanderbrand oversaw the creative direction of a photography campaign and produced a limited edition of hard cover photo books with a crisp, clean design.

    Through evocative images and storytelling, this publication not only presented the exceptional residences and world-class resort amenities of One Bloor; it also introduced the prestigious neighbourhood of Yorkville to an international readership.

    At every touchpoint, the Penthouses at One Bloor brand reflected the residences’ truly elevated offering.

    The Penthouses — One Bloor 2
    Source: https://www.vanderbrand.com Vanderbrand. License: All Rights Reserved.
    The Penthouses — One Bloor 3
    Source: https://www.vanderbrand.com Vanderbrand. License: All Rights Reserved.
    The Penthouses — One Bloor 4
    Source: https://www.vanderbrand.com Vanderbrand. License: All Rights Reserved.
    The Penthouses — One Bloor 5
    Source: https://www.vanderbrand.com Vanderbrand. License: All Rights Reserved.
    The Penthouses — One Bloor 6
    Source: https://www.vanderbrand.com Vanderbrand. License: All Rights Reserved.

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