Brand identity for Donut – an organization that is building tools to help every company cultivate and maintain an engaged and happy workforce.
StudioRd partnered closely with the Donut team to assist in refining and extending the brand while still retaining its quirky origins. Following the lead of the original logomark, we created a voice and visual language rooted in playfulness and authenticity. Vibrant colors and jovial illustrations combined with the softness of the Bariol type family help to imbue a sense of carefree inclusiveness. The logotype was created with the intention of both expressing the brand’s unique point of view and also positioning it appropriately against a sea of other technology startups. We then applied the visual system across a slew of touchpoints, including a new website, pitch decks, conference materials, collateral and general swag.