An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Diakonie Düsseldorf volunteer campaign

Contributed by g31design on Jun 25th, 2019. Artwork published in
June 2019
.
    Diakonie Düsseldorf volunteer campaign 1
    Photo: g31design. License: All Rights Reserved.

    Social initiatives and institutions depend largely on the work of volunteers donating their time to support a cause. But how do you convince somebody to get involved? Certainly not by pretending to know what is good or right for them. That is why we developed a campaign for the Caritas Association and the Diakonie Düsseldorf that asks questions instead of providing ready-made answers – moving beyond clichés and oversimplified answers.

    The unusual aesthetics of this campaign stand out in a public space – creating a statement that is simultaneously loud and quiet in its execution. The basis of this effect is the use of “blurred” portraits, which give the campaign posters a poetic aura combined with consciously open questions for the viewer. The aim of the campaign is to trigger personal reflection and thought upon viewing.

    The typography uses Nantes Regular & Italic for the questions, paired with small type set in Theinhardt.

    Diakonie Düsseldorf volunteer campaign 2
    Photo: g31design. License: All Rights Reserved.
    Diakonie Düsseldorf volunteer campaign 3
    Photo: g31design. License: All Rights Reserved.
    Diakonie Düsseldorf volunteer campaign 4
    Photo: g31design. License: All Rights Reserved.
    Diakonie Düsseldorf volunteer campaign 5
    Source: https://g31design.com License: All Rights Reserved.

    Typefaces

    • Nantes
    • Theinhardt

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment