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Abjad Orientations

Contributed by Mohammed Nassem on Jul 2nd, 2019. Artwork published in
May 2019
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    Abjad Orientations 1
    Source: https://mlnassem.com License: All Rights Reserved.

    Abjad Orientation is a Graphic Design MFA thesis designed and written by Mohammed Nassem at the Rhode Island School of Design. The body of work investigates verbal and visual language through a lens of translation, queerness, and diaspora. Abjad Orientations is a process of shifting the focal viewpoint to reorient myself and/or audience and allow for a closer probe of cultural reality. My eclectic identity as a queer, muslim, multilingual Arab living in the United States drives the form and content of the design inquiries to reconcile one or more aspects of selfhood.

    The Greta typeface collection – I have used Greta Sans (Latin) + Greta Arabic and Greta Text (Latin) + Greta Text Arabic) – is both beautiful and robust for typesetting this bilingual book which contains a variety of informational, discursive, and poetic writing. The elegant 29LT Zeyn enhances the expressiveness of the content and features distinctive shapes that help illustrate the differences between the Arabic and Latin scripts.

    title page
    Source: https://mlnassem.com License: All Rights Reserved.

    title page

    Abjad Orientations 3
    Source: https://mlnassem.com License: All Rights Reserved.
    title page
    Source: https://mlnassem.com License: All Rights Reserved.

    essay text

    title page
    Source: https://mlnassem.com License: All Rights Reserved.

    chapter divider

    Abjad Orientations 6
    Source: https://mlnassem.com License: All Rights Reserved.
    title page
    Source: https://mlnassem.com License: All Rights Reserved.

    project description

    title page
    Source: https://mlnassem.com License: All Rights Reserved.

    Interview text

    Abjad Orientations 9
    Source: https://mlnassem.com License: All Rights Reserved.
    Abjad Orientations 10
    Source: https://mlnassem.com License: All Rights Reserved.

    Typefaces

    • 29LT Zeyn
    • Greta Text Arabic
    • Greta Arabic
    • Greta Text
    • Greta Sans

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