Anton Paar is a global market leader in the field of measurement technology. Nearly every brewery plant in the world is equipped with their measurement devices – brewing and precision are one and the same thing for Anton Paar, so to speak. Thus, it does not come as a surprise that the Sudhaus is the fulfillment of one of Anton Paar’s long-held dreams – a restaurant with good, regional cuisine and precisely brewed beer from the restaurant’s own show brewery.
The new design creates a suspenseful bridge between restaurant and measurement technology while communicating the precision, quality and pleasant atmosphere of a contemporary restaurant. A brewing kettle in the line grid and the entrance door serve as a metaphor for an open, special place that is all about enjoying beer, food and hospitality. Following the materiality of the brewing kettle, the color copper consistently appears in the façade, the architecture and all printed touch points. The different resolutions point to the topic of measurement and create a differentiating, memorable appearance.
Traulha is used for the restaurant logo, headlines and most typography, assisted by Px Grotesk.