Not The End of Print is an experimental art research by Isabel Seiffert. The zero edition was a small production of 20 books for her graduation in 2011 at Merz Akademie in Stuttgart. It was supervised by the head of department Prof. Joost Bottema and got released as a official first edition in 2014 by the publishing house of Merz Akademie. It researches print as a desirable, tactile and physical medium.
The typography uses Incised 901 (Bitstream’s version of Antique Olive) and Gerard Unger’s Swift. The exclusive little book with golden debossed cover and gilded pages is printed by Freiburger Grafische Betriebe on 115gr matt BD Profibulk and 120gr white Munken Polar.
Anectode #1: The related poster, silkscreened onto an emergency blanket, is welcoming guests at letterspace.amsterdam, among who was David Carson, autor of The END of Print, who proudly posed and took pictures in front of it.
Anecdote #2: When at Merz Academy, meeting Isabel Seiffert during the pathway weeks and complementing her for the book, I mentioned my admiration for Antique Olive and Roger Excoffon. She returns “this is Incised 901 — much better”. Embarrassed that I seemingly missed out on a hip new revival of Antique Olive, I'd do my research back at the hotel ... yes, sometimes a Bitstream version can indeed be preferable.