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Veld & Vaas bloemenzeep

Contributed by Martin Silvertant on Jul 24th, 2019. Artwork published in
September 2018
.
    Veld & Vaas bloemenzeep 1
    Source: https://europeandesign.org Aad Hoogendoorn. License: All Rights Reserved.

    Brought together by their fascination for the wondrous flower and plant world, artist Denise Collignon and landscape historian and floriculturist Mariette Kamphuis founded Veld & Vaas (“Field & Vase”). Together, they design and create the floral decorations of special occasions and locations, characterized by vegetable materials, folklore, and historical and contemporary (floral) art.

    Veld & Vaas presents itself as a symbiosis of two worlds, which formed the starting point for the design of their floral soapboxes (“bloemenzeep”). The packaging is adorned with both serif and sans-serif typefaces; the typefaces Domaine Text & Domaine Display (Klim Type Foundry, 2013), a subtly modified Domaine Sans Display (Klim Type Foundry, 2014), and Campton (René Bieder, 2014).

    The colors of the packaging are derived from the content of the soaps/ingredients (marigold and activated carbon), which also come together in a dual-colored version with both types of soap. The result is contemporary and timeless package design, with the inventors’ story printed on the interior.

    Silver award-winning entry at European Design Awards 2018.

    Veld & Vaas bloemenzeep 2
    Source: https://europeandesign.org Aad Hoogendoorn. License: All Rights Reserved.
    Veld & Vaas bloemenzeep 3
    Source: https://europeandesign.org Aad Hoogendoorn. License: All Rights Reserved.
    Veld & Vaas bloemenzeep 4
    Source: https://europeandesign.org Aad Hoogendoorn. License: All Rights Reserved.
    Veld & Vaas bloemenzeep 5
    Source: https://europeandesign.org Aad Hoogendoorn. License: All Rights Reserved.
    Veld & Vaas bloemenzeep 6
    Source: https://europeandesign.org Aad Hoogendoorn. License: All Rights Reserved.

    Typefaces

    • Domaine Text
    • Domaine Sans Display & Fine
    • Domaine Display
    • Campton

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