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Mila Zovko

Contributed by Natalia Grosner on Aug 7th, 2019. Artwork published in .
    Mila Zovko 1
    Photo: Natalia Grosner. License: All Rights Reserved.

    Mila Zovko is a knitwear brand inspired by the founder’s mother, who knit unique colorful sweaters throughout her life.

    The wordmark is an embodiment of Mila herself: feminine, playful, classic. Paired with bold typography, it gives the brand modernity and edge. The logo is custom lettering in the Didone style, with added flourishes on the A and K. To balance out the femininity of the logo, Druk Wide Bold is used in all caps for large headlines, creating playful graphic moments. Druk Wide Medium is used for longer text in sentence case, paired with Freight Display Bold Italic to highlight words within the copy. Lastly for more functional copy, Maison Neue Mono comes into play.

    The identity was designed by Natalia Grosner.

    Mila Zovko 2
    Photo: Natalia Grosner. License: All Rights Reserved.
    Mila Zovko 3
    Photo: Natalia Grosner. License: All Rights Reserved.
    Mila Zovko 4
    Photo: Natalia Grosner. License: All Rights Reserved.
    Mila Zovko 5
    Photo: Natalia Grosner. License: All Rights Reserved.
    Mila Zovko 6
    Photo: Natalia Grosner. License: All Rights Reserved.

    Typefaces

    • Druk Wide
    • Freight Display & Big
    • Maison Neue Mono

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