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Marata flour

Contributed by Florian Hardwig on Jul 31st, 2019. Artwork published in
circa 2019
.
    Marata flour 1
    Source: https://dimospargas.gr License: All Rights Reserved.

    The only Greek letter in ΑΛΕΥΡΙ that couldn’t be substituted by a Latin one is Lambda. The effect reveals it’s a mirrored V! 🙃

    A creative way of dealing with the poor support for Greek in many fonts, spotted by sharp-eyed Christoph Koeberlin.

    The typeface used by Μαρατα (Marata) for their flour packages is Frankfurter Highlight. This variant of the classic Frankfurter was designed by Nick Belshaw at Letraset in 1978. There are several digitizations, but to my knowledge, none of them includes Greek characters. While the Λ could quickly be made by rotating and mirroring the V, the Phi for ΦΑΡΊΝΑ (below) required more effort. It appears to be composed from two scaled-down Os separated by an I. I somehow doubt this glazed donuts butterfly is the ideal solution for this character.

    Φαρίνα (Farina)
    Source: https://www.themart.gr License: All Rights Reserved.

    Φαρίνα (Farina)

    Φαρίνα (Farina)
    Source: https://www.themart.gr License: All Rights Reserved.

    Αλεύρι για όλες τις χρήσεις (all-purpose flour)

    Typefaces

    • Frankfurter Highlight
    • DIN CF

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    2 Comments on “Marata flour”

    1. Jul 31st, 2019  1:04 pm

      I think that the Greek text is set in DIN CF by Panos. I could be wrong, I don’t have the best eye for greek:)

    2. Jul 31st, 2019  1:52 pm

      Good call, Connor! No expert for Greek here either, but your suggestion looks fine to me. Added. Definitely not FontFont’s FF DIN, Linotype’s DIN Next, or Parachute’s PF DIN, three other DINs with Greek support.

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