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Bretagne regional identity

Contributed by Dan Reynolds on Aug 2nd, 2019. Artwork published in
June 2019
.
    Bretagne regional identity 1
    Source: https://www.marque-bretagne.fr Marque Bretagne. License: All Rights Reserved.

    Probably around 2010, the Bretagne region of France got a new identity – Brand New wrote about it all the way back on January 31, 2011. That redesign is from Communiquez in Lyon, and the typeface it employs is TheMix, from Luc(as) de Groot.

    The region’s logotype – featuring vertical-stemless E’s – was designed at Communiquez by Xavier Mercier. The vertical stripes in the logo call the region’s flag to mind. Rather uniquely, Bretagne (Brittany in English) has a flag design that is just black and white.

    The current website promoting the Marque Bretagne is much newer: 2019. Agence LunaWeb in Rennes developed it. All of the text is in webfont versions of TheMix.

    Bretagne regional identity 2
    Source: https://www.marque-bretagne.fr Marque Bretagne. License: All Rights Reserved.
    Bretagne regional identity 3
    Source: https://www.marque-bretagne.fr Marque Bretagne. License: All Rights Reserved.
    Bretagne regional identity 4
    Source: https://www.marque-bretagne.fr Marque Bretagne. License: All Rights Reserved.
    Bretagne regional identity 5
    Source: https://www.marque-bretagne.fr Marque Bretagne. License: All Rights Reserved.
    Bretagne regional identity 6
    Source: https://www.marque-bretagne.fr Marque Bretagne. License: All Rights Reserved.

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