2 Comments on “Old Pulteney”
I really liked using Beaufort when I worked at Hallmark, and as a trainer I told everyone I met to use it, too.
Looks great with all kinds of display lettering and has strong thins for printing in secondary processes — nearly perfect.
Go into a Hallmark shop or card dept and look around — you should see some Beaufort…
Thanks Chris, it was far and away the biggest retail font sale we’d ever had, back in '05 when Hallmark licensed it, and that was definitely an inspiration to keep plugging away at the font business. Beaufort continues to sell, although it has never been a “best seller” on the charts—but I’ll take longevity over flash in the pan.