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San Francisco Art Book Fair

Contributed by Laïc: Type Foundry on Aug 26th, 2019. Artwork published in
July 2019
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    Entrance to SFABF
    Airyka Rockefeller. License: All Rights Reserved.

    Entrance to SFABF

    Identity for the San Francisco Art Book Fair 2019 set in Solenizant by Laïc: Type and Sporting Grotesque by Velvetyne Type.

    AIGA Eye on Design published a short note in Design Diary No. 253 about the design:

    Design studio MacFadden & Thorpe has recently created the identity for the San Francisco Art Book Fair, which will take place from July 19–21. “This is the first year the organizers have had an outside design studio do the graphics and we’re really happy with how they came out,” says studio co-founder Brett McFadden. “Fun, colorful, weird.” The logo itself is based on the idea of a “sloppy stack of books sitting on the floor,” he adds. As well as creating posters and promo images to be used on social, he’s designing the rest of the fair’s collateral, event signage and merch such as some lovely baseball caps and tote bags. We’re really into the ’60s-ish vibes of the whole thing; and the mixture of strict grids and a bit of loopiness.

    Entrance to SFABF
    Airyka Rockefeller. License: All Rights Reserved.

    Official SFABF Merch Store during the fair

    Entrance to SFABF
    MacFadden & Thorpe. License: All Rights Reserved.

    SFABF Program

    Entrance to SFABF
    Source: https://www.instagram.com License: All Rights Reserved.

    SFABF

    San Francisco Art Book Fair 5
    MacFadden & Thorpe. License: All Rights Reserved.
    San Francisco Art Book Fair 6
    Source: https://www.instagram.com License: All Rights Reserved.
    San Francisco Art Book Fair 7
    MacFadden & Thorpe. License: All Rights Reserved.

    Typefaces

    • Solenizant
    • Sporting Grotesque

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